
A decade spent understanding how things actually work, across data systems, agribusiness, investment and sustainability. It is why the strategy holds when it meets reality.

I am a corporate strategist in Riyadh, Saudi Arabia, with expertise in sustainability, working across agribusiness and the public and private sectors of the GCC. I help organisations turn ambitious plans into working reality, specialising in strategy and execution across agribusiness, investment and transformation.
Over the past decade I have built hands-on expertise from data systems to sovereign-scale investment, from authoring a Red Sea aquaculture atlas to setting strategy at enterprise level. Today I lead corporate strategy and sustainability at a sovereign-backed agri-investor, because in this region water, land and energy decide which plans can last.
Setting strategy at enterprise level and framing it alongside capital, so a plan can be funded, sequenced and owned. Set the strategy, cascade it, name the risks early, keep it moving after the meeting ends.
Treating water, land and energy as terms the strategy has to meet, not a report written after it. Growth that uses up what it depends on is borrowed, so I plan for the version that lasts.
Turning national ambition into funded programmes, and reading the sector from the ground up rather than from a distance.
Grew a national development programme from two people into a full organisation. Brought investment in, and turned national ambition into funded programmes.
Turning complex data into something people could act on. Understanding how a system actually works before anyone can change it. The habit stayed.
Taught myself GIS and marine survey well enough to author the Atlas of Potential Areas for Cage Aquaculture, Red Sea, the first of its kind for the Kingdom. Expertise is something you go and get.

